American retailers lose almost $50 billion a year due to theft and shoplifting. That’s a huge drain on any business, but especially small retailers. Investing in video security cameras to prevent shoplifting is one solution.
Of course, it’s not just about having cameras. Every retail space is different in terms of size and layout, which is why security cameras must be strategically placed in order to reduce retail crime. These are the locations you should focus on.
- Entrances and exits: Mounting cameras above or directly across from each entrance and exit gives retailer owners a clear view of each person coming in and out their store.
- Cash registers: This high-traffic area, where money is being handled and exchanged, should be monitored at all times.
- Sales Floor:The size of a store will determine the number of security cameras needed, as well as their locations. But it’s important to remember that shoplifters tend to gravitate towards poorly lit areas and those hidden from plain sight.
- Parking Lot: If a store has its own parking lot, video surveillance cameras should be placed there, as well. After all, being able to identify cars and license plates will be tremendously helpful if the police need to get involved.
Shoplifting might seem like the price of doing business for retailers, but it doesn’t have to be. Adopting a loss prevention approach that includes video surveillance will reduce its occurrence. If you’re ready to address the security needs of your business, SFM Security is always available to guide you through the process.