Our Story

Over the Years

For more than 40 years, the eyes of the world were set on Miami’s Orange Bowl Stadium. The manicured lawns and impeccably clean venue set the spotlight for some of the cities’ most memorable events. It all started in 1972, when SFM Founder, Jose Infante took on his very first client, the City of Miami’s Orange Bowl Stadium. From football games, to concerts, to countless Super Bowls and College Football Championships, SFM serviced all Orange Bowl Stadium events until the final football game in 2007. SFM Services continues its mission of making South Florida’s most notable locations and memorable events look their best.

Leadership Team

SFM’s team is composed of highly motivated, trained, and experienced personnel.

Jose Infante

Founder

Jose M. Infante, Founder of SFM Services and SFM Security Services, Inc., brings over 50 years of experience in public service, commercial janitorial, landscape management, and security operations. A respected industry leader, Mr. Infante has led large-scale municipal and private-sector projects with a focus on sustainability, regulatory compliance, and service quality. Under his leadership, SFM Services has become a trusted partner to government agencies and institutions across South Florida. In 1992, he expanded into the security sector by establishing SFM Security Services, a licensed agency known for its professionalism, reliability, and responsive service.

Mr. Infante’s longstanding commitment to operational excellence is reinforced by his past certifications as an ISA Certified Arborist, FNGLA Landscape Maintenance Technician, MOT-certified professional, and licensed Pesticide and Fertilizer Applicator. A former Chair of the American Public Works Association (APWA), he has helped shape best practices in urban infrastructure and sustainable landscaping. As both a technical expert and seasoned entrepreneur, Mr. Infante has grown the SFM family of companies into one of South Florida’s most respected providers of integrated facility services.

Christian Infante

President

Mr. Infante, President of SFM Services, Inc., has over twenty-five years of experience in the facility maintenance industry in both operations and business management. Mr. Infante’s involvement at SFM is instrumental to the company’s continued growth and development. He is responsible for all contract negotiations, and client relations. Additionally, Mr. Infante oversees all Disaster Recovery Operations. During Hurricane Irma’s aftermath in 2017, Mr. Infante led the recovery efforts for SFM, collecting over one (1) million cubic yards of debris throughout Miami-Dade County.

Mr. Infante graduated from FIU with a bachelor’s degree in Business Administration & Management. Mr. Infante is an ISA Certified Arborist, holds a Class A Tree Trimmer License, and is a MOT Certified Traffic Control Supervisor. Mr. Infante is also trained in Homeland Security and various OSHA topics.

Israel Rosado

Chief Operating Officer

Israel Rosado, Chief Operating Officer of SFM Services, is a highly experienced and accomplished executive with a proven track record of leading large-scale operations. His career is defined by his analytical approach to problem-solving, which, combined with his extensive expertise in project management, has consistently driven operational efficiency and created exceptional customer value.

Mr. Rosado holds a bachelor’s degree in finance from Florida International University. His financial acumen, coupled with his ability to streamline processes and manage complex projects, has made him instrumental in optimizing SFM Services’ operations and ensuring the successful execution of initiatives. As COO, he remains focused on enhancing organizational performance and delivering superior results for clients across all sectors.

Pascale Lopez

General Manager-Janitorial

Ms. Lopez oversees all janitorial operations for SFM, including the planning, coordination, and execution of complex operational projects across multiple facilities. She is an ISSA CITS Certified Master Cleaner with extensive knowledge of modern janitorial practices, tools, and quality standards. Ms. Lopez possesses a strong ability to supervise, train, and motivate teams while swiftly identifying and resolving maintenance challenges. In addition to her operational leadership, Ms. Lopez spearheaded SFM’s successful pursuit of the prestigious ISSA Cleaning Industry Management Standard (CIMS) certification, further reinforcing the company’s commitment to excellence, compliance, and continuous improvement. Her background also includes supporting hospitals in preparation for JCAHO and AHCA inspections, demonstrating her deep understanding of regulated environments.

Keith Harned

General Manager-Landscape

Mr. Harned is an accomplished executive with extensive leadership experience in landscape management, finance, and business development. Known for his ability to craft innovative strategies and foster strong stakeholder relationships, Keith excels in scaling sustainable operations and driving strategic growth initiatives. His expertise lies in enhancing operational efficiency, optimizing costs, and delivering results-driven solutions that align with long-term organizational objectives. With a structured approach to problem-solving and a commitment to customer satisfaction, Keith consistently delivers meaningful value to clients while advancing operational excellence.

John Frensdorf

VP of Security Operations

Mr. Frensdorf is a senior operations executive with over 35 years of leadership experience in international security, administration, and strategic planning. He has held key roles including National Account Portfolio Manager, General Manager, and Regional Vice President overseeing operations across Latin America. Currently responsible for managing SFM’s security services division, he has successfully implemented technology-driven solutions to enhance post supervision and service delivery. Known for building high-performing teams and driving operational excellence, Mr. Frensdorf holds a bachelor’s degree in Business Administration from Florida International University and has completed specialized programs in security (Harvard University) and leadership (Manchester University).

Terry Alfonso

Corporate Controller

Ms. Alfonso joins the SFM team with 30 years of corporate accounting experience and a wealth of knowledge in Tax laws. She earned her bachelor’s and a master’s degree in accounting from Florida International University and is currently a professor at Miami Dade College where she teaches Accounting and Tax. Ms. Alfonso is directly responsible for all accounting and finance functions inclusive of revenue cycle management, cost accounting, treasury, and financial reporting at SFM.

Barbara Findo

Director of Human Resources

As Director of Human Resources & Safety, Barbie serves as a strategic business partner focused on planning, leading, directing, developing, and coordinating the policies, activities, and staff of the Human Resource (HR) and Safety departments, while ensuring legal compliance and implementation of the organizations mission and talent strategy.

With over 25 years of professional human resources experience, Barbie provides counsel and support to the organization to help achieve strategic and operational goals, while mitigating risk. Along with a strong business acumen, her comprehensive background in HR management, retention, compensation, labor relations, policy interpretation, training and communication, contributes to building a strong and trusting leadership to the organization.

Michelle Moya

Fleet & Facilities Supervisor

Ms. Moya oversees the full operation of SFM’s vehicle and equipment fleet, including procurement, preventive maintenance, fuel management, and cost-control strategies. She manages Whip Around, SFM’s digital fleet maintenance platform, which streamlines inspections, schedules service tasks, and tracks performance in real time. In addition to coordinating vehicle logistics, Ms. Moya supervises SFM’s in-house mechanics and directs facilities management, ensuring that all equipment, infrastructure, and company properties remain safe, compliant, and fully operational.

Vanezza Rivera

Executive Administrative Assistant

Ms. Rivera serves as a corporate assistant at SFM. Her primary role is to provide support to Senior Officers and ensure that all government contracting opportunities are effectively managed. She develops formal bid qualifying proposals and submittal materials for purchasing committees. Additionally, she is responsible for administering and managing contracts, vendor registrations, certificates of insurance, and liability claims. Ms. Rivera is responsible for researching, identifying, and contacting potential resources for disaster recovery services. In 2017 post Hurricane Irma, Ms. Rivera coordinated up to thirty-five individual subcontractors and had over 250 debris hauling trucks in circulation daily throughout Miami-Dade County. Ms. Rivera is a bonded & insured Notary Public for the State of Florida.

Damary Peña Torres

Quality Assurance Manager

Ms. Torres oversees SFM Services’ companywide quality assurance program and leads all quality control efforts across contracts. She directs a team of Quality Control Officers who conduct routine and unannounced inspections to ensure service consistency and contract compliance. As administrator of the OrangeQC platform, she tracks deficiencies, corrective actions, and performance trends in real time. Ms. Torres also develops inspection protocols, trains staff, and leverages service data to quickly address issues. Her extensive experience in managing quality standards for high-traffic facilities makes her well-suited to uphold SFM’s commitment to excellence.

Quality Control Officers

Our Quality Control team brings decades of combined experience in facility services, with backgrounds in large-scale commercial operations and service-support industries. This depth of experience provides strong operational insight and practical understanding of service delivery across diverse environments. Team members are fully trained in SFM’s OrangeQC web-based quality control system and are responsible for conducting routine inspections, verifying compliance with contract requirements, and supporting each client’s overall quality assurance program.