Our Story
Over the Years
For more than 40 years, the eyes of the world were set on Miami’s Orange Bowl Stadium. The manicured lawns and impeccably clean venue set the spotlight for some of the cities’ most memorable events. It all started in 1972, when SFM Founder, Jose Infante took on his very first client, the City of Miami’s Orange Bowl Stadium. From football games, to concerts, to countless Super Bowls and College Football Championships, SFM serviced all Orange Bowl Stadium events until the final football game in 2007. SFM Services continues its mission of making South Florida’s most notable locations and memorable events look their best.
Leadership Team
SFM’s team is composed of highly motivated, trained, and experienced personnel.
Jose Infante
Founder
Jose M. Infante, Founder of SFM Services and SFM Security Services, Inc., brings over 50 years of experience in public service, commercial janitorial, landscape management, and security operations. A respected industry leader, Mr. Infante has led large-scale municipal and private-sector projects with a focus on sustainability, regulatory compliance, and service quality. Under his leadership, SFM Services has become a trusted partner to government agencies and institutions across South Florida. In 1992, he expanded into the security sector by establishing SFM Security Services, a licensed agency known for its professionalism, reliability, and responsive service.
Mr. Infante’s longstanding commitment to operational excellence is reinforced by his past certifications as an ISA Certified Arborist, FNGLA Landscape Maintenance Technician, MOT-certified professional, and licensed Pesticide and Fertilizer Applicator. A former Chair of the American Public Works Association (APWA), he has helped shape best practices in urban infrastructure and sustainable landscaping. As both a technical expert and seasoned entrepreneur, Mr. Infante has grown the SFM family of companies into one of South Florida’s most respected providers of integrated facility services.
Christian Infante
President
Mr. Infante, President of SFM Services, Inc., has over twenty-five years of experience in the facility maintenance industry in both operations and business management. Mr. Infante’s involvement at SFM is instrumental to the company’s continued growth and development. He is responsible for all contract negotiations, and client relations. Additionally, Mr. Infante oversees all Disaster Recovery Operations. During Hurricane Irma’s aftermath in 2017, Mr. Infante led the recovery efforts for SFM, collecting over one (1) million cubic yards of debris throughout Miami-Dade County.
Mr. Infante graduated from FIU with a bachelor’s degree in Business Administration & Management. Mr. Infante is an ISA Certified Arborist, holds a Class A Tree Trimmer License, and is a MOT Certified Traffic Control Supervisor. Mr. Infante is also trained in Homeland Security and various OSHA topics.
Israel Rosado
Chief Operating Officer
Israel Rosado, Chief Operating Officer of SFM Services, is a highly experienced and accomplished executive with a proven track record of leading large-scale operations. His career is defined by his analytical approach to problem-solving, which, combined with his extensive expertise in project management, has consistently driven operational efficiency and created exceptional customer value.
Mr. Rosado holds a bachelor’s degree in finance from Florida International University. His financial acumen, coupled with his ability to streamline processes and manage complex projects, has made him instrumental in optimizing SFM Services’ operations and ensuring the successful execution of initiatives. As COO, he remains focused on enhancing organizational performance and delivering superior results for clients across all sectors.
Pascale Lopez
General Manager-Janitorial
With over 10 years of dedicated service at SFM Janitorial, Mrs. Lopez oversees the company’s entire janitorial operations across a wide range of facilities. In her role, she is responsible for planning, coordinating, and executing all aspects of service delivery—ensuring consistency, compliance, and client satisfaction. Her leadership extends from frontline supervision to project management, with a strong focus on quality control and operational efficiency.
Mrs. Lopez is an ISSA CITS Certified Master Cleaner and possesses in-depth knowledge of modern janitorial practices, tools, and techniques. She is highly effective in training and directing teams, resolving maintenance challenges, and ensuring regulatory readiness. Her experience includes supporting hospitals through JCAHO and AHCA inspections, reflecting her attention to detail and commitment to high standards in critical environments.
Keith Harned
General Manager-Landscape
Mr. Harned is an accomplished executive with extensive leadership experience in landscape management, finance, and business development. Known for his ability to craft innovative strategies and foster strong stakeholder relationships, Keith excels in scaling sustainable operations and driving strategic growth initiatives. His expertise lies in enhancing operational efficiency, optimizing costs, and delivering results-driven solutions that align with long-term organizational objectives. With a structured approach to problem-solving and a commitment to customer satisfaction, Keith consistently delivers meaningful value to clients while advancing operational excellence.
John Frensdorf
VP of Security Operations
Mr. Frensdorf is a senior operations executive with over 35 years of leadership experience in international security, administration, and strategic planning. He has held key roles including National Account Portfolio Manager, General Manager, and Regional Vice President overseeing operations across Latin America. Currently responsible for managing SFM’s security services division, he has successfully implemented technology-driven solutions to enhance post supervision and service delivery. Known for building high-performing teams and driving operational excellence, Mr. Frensdorf holds a bachelor’s degree in Business Administration from Florida International University and has completed specialized programs in security (Harvard University) and leadership (Manchester University).
Terry Alfonso
Corporate Controller
Ms. Alfonso joins the SFM team with 30 years of corporate accounting experience and a wealth of knowledge in Tax laws. She earned her bachelor’s and a master’s degree in accounting from Florida International University and is currently a professor at Miami Dade College where she teaches Accounting and Tax. Ms. Alfonso is directly responsible for all accounting and finance functions inclusive of revenue cycle management, cost accounting, treasury, and financial reporting at SFM.
Barbara Findo
Director of Human Resources
As Director of Human Resources & Safety, Barbie serves as a strategic business partner focused on planning, leading, directing, developing, and coordinating the policies, activities, and staff of the Human Resource (HR) and Safety departments, while ensuring legal compliance and implementation of the organizations mission and talent strategy.
With over 25 years of professional human resources experience, Barbie provides counsel and support to the organization to help achieve strategic and operational goals, while mitigating risk. Along with a strong business acumen, her comprehensive background in HR management, retention, compensation, labor relations, policy interpretation, training and communication, contributes to building a strong and trusting leadership to the organization.
Alberto Salones
Fleet Manager
Mr. Salones oversees the planning, direction, and coordination of SFM’s fleet operations, ensuring optimal performance and efficiency. His responsibilities include managing vehicle and equipment procurement, implementing cost reduction strategies, overseeing preventive maintenance programs, and managing fuel and GPS tracking systems. Additionally, he supervises facility maintenance and leads a team of three skilled in-house mechanics. With a focus on operational excellence and sustainability, Mr. Salones plays a pivotal role in maintaining the reliability and productivity of SFM’s operations.
Vanezza Rivera
Executive Administrative Assistant
Ms. Rivera serves as a corporate assistant at SFM. Her primary role is to provide support to Senior Officers and ensure that all government contracting opportunities are effectively managed. She develops formal bid qualifying proposals and submittal materials for purchasing committees. Additionally, she is responsible for administering and managing contracts, vendor registrations, certificates of insurance, and liability claims. Ms. Rivera is responsible for researching, identifying, and contacting potential resources for disaster recovery services. In 2017 post Hurricane Irma, Ms. Rivera coordinated up to thirty-five individual subcontractors and had over 250 debris hauling trucks in circulation daily throughout Miami-Dade County. Ms. Rivera is a bonded & insured Notary Public for the State of Florida.
Luis Sanchez
Risk & Safety Manager
Quality Control Team
Eileen Dominguez and Marta Gonzalez have over 50 years of combined experience in the janitorial sector. They have an in-depth knowledge of janitorial industry standards. Our team utilizes a web-based quality control system that provides essential inspection and corrective action procedures to ensure our services meet the highest industry standards and customs. Their quality control measures allow SFM to continuously improve service excellence.
The SFM leadership team has the following various industry certifications and credentials:

















